RDA is arguably the best "company" of any of the Cameron films. It easily rivals Cyberdyne and Weyland-Yutani for best corporation.
I personally can't wait to get my hands on some RDA merchandise. A mug, a polo shirt and dogtags would do nicely.
I mean, they're space-fairing, they have a private "security" force that rivals any military. Not every person there was even against the Na'vi.
Hell, without RDA we wouldn't have the Avatar Program and Jake would never get a chance to meet Neytiri and the people.
Without RDA there is no going to Pandora.
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