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Titanic's run in cinemas was sustained by 11 Oscar wins, which helped it reach the large (often older) audience that almost never goes to the cinema, as well as repeat viewings among (typically younger female) devotees who became obsessed with the tragic romance. This column doesn't have any research to back up its hunch, but our guess is that Avatar is already benefiting significantly from repeat viewings, and is also reaching infrequent cinemagoers, but in the latter case probably not quite to the same extent that Titanic did'
Avatar conquers the all-time UK chart as The Princess and the Frog steps back in time | Charles Gant | Film | guardian.co.uk
most people here a repeat offenders!



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