As Avatar picked off one obstacle after another after it was released, it barreled to the top of the Oscar game, and within weeks of its release, Hollywood’s top honor seemed within its grasp.
More than a month on, that hasn’t necessarily changed. But as with any front-runner, the vaunted Avatar brand has shown some signs of fatigue. The PGA, a very solid barometer of future best-picture winners, chose to honor The Hurt Locker instead. More than one Oscar observer has suggested that the movie’s revolutionary visual ethos may actually hurt it awards-wise even as it propped it up financially, since actors remain squeamish about the movie’s long stretches of performance capture.
Inane though all of this might sound, Hollywood takes the best-picture Oscar seriously. The eventual winner is a sort of benchmark, the movie that represents the year in the industry. In that vein, perennial Oscar enthusiast Roger Ebert has used his Twitter to stoke the anti-Avatar unrest. Despite a four-star review when it opened, the venerable critic has called for a tempered approach to the movie, suggesting that its true impact registers only in its hyperbolic 3D format, and without that, the movie’s power is elusive.
Although Paste has made its enthusiasm for Avatar clear, it’s a fair question: How can a movie like this, touted for so long as a different kind of experience, really hold up as it goes through the medium’s grind? Can it have the same life in 2D, much less on DVD?
So, we went ahead and saw Avatar in 2D. It’s still spectacular, but curiously so, especially for anyone who originally saw the movie in 3D. It is much quieter, for one thing, which underlines how remarkable the film’s extravagant sound design really is (those are two Oscars we can all agree it deserves). Without the intensity of the 3D images, it’s also a more laid-back experience, more conventionally entertaining than transformative, as it is in its optimal 3D format.
What this really weathers down to is a question of how Avatar should be judged. Shouldn’t we evaluate the movie the way it’s intended to be seen, in 3D? The Oscars are still about a month away (later than normal this year thanks to the Winter Olympics), but of course it’s bigger than one movie or one Oscar. As blockbuster technology reaches superlative heights, what happens in the long run to movies like Avatar, now sealed as the highest-grossing movie ever worldwide?